Summary

Lukas has been in Digital Analytics since 2008, currently working as fulltime freelance consultant. Previously he had grown the insights culture and infrastructure as BI Lead for Chefkoch.de the largest german recipe database. Lukas is a renowned speaker at multiple conferences.

Employment history

Senior Consultant Digital Analytics and Marketing 04.2019 - 01.2020

Chefkoch.de – subsidiary of Gruner + Jahr and Bertelsmann – is the food website with the widest coverage across Europe, ranking 3rd globally. Currently, I’m using and advancing the data and insights infrastructure I had built, to support Chefkochs paradigm shift to a user centric approach. My current focus, working 6 months in part-time while on parental leave, is on advancing Chefkochs marketing to enable a personalized user communication.

Team Lead Business Intelligence 04.2016 - 05.2018

With an increasing sophistication of data usage at Chefkoch, grew the demand for a comprehensive analytics and data team. Having an overview of requirements and leading the hiring process allowed me to shift into a leadership role. In the past 3 years while leading the analytics team to make Chefkoch more data driven, i was able to contribute to a comprehensive career development process for all employees at chefkoch in conjunction with a salary review process for very flat organizational structure.

Freelance Consulting since 09.2017

Making side projects billable had me launch a consulting business. Helping within my network of acquatinted digital professionals and their work helped me keep in touch with the diverse challenges in the digital analytics field.

Senior Digital Analyst 01.2015 – 04.2016

Starting out at Chefkoch GmbH, my work focused on building and growing a company wide insights infrastructure to enable data driven decisions.
Among others tasks, this process encompassed

Senior Web Analyst 08.2014 – 12.2014

HRS – Hotel Reservation Service and HRS Global Hotel Solutions is one of the market leaders in the global business travel market, and in Europe, HRS is one of the top three hotel portals. Working in a Web Analytics Team within the Business Intelligence Department of 23 People strengthened my insights into BI Processes beyond Web Analytics and working with raw Data on a large scale.

Digital Analyst & Product Owner (Scrum) 06.2011 – 07.2014

Sparhandy GmbH is the leading, independent, online reseller for mobile-contracts in Germany. Laying the groundworks for a data driven marketing approach i was able to use my experience in online marketing and web technology to act as interface between marketing and IT department. To alleviate constraints in Product Management my analyst role expanded in 2013 to include Product Ownership of sparhandy.de.

SEO Consultant and Application Developer 09.2008 – 06.2011

Now part of Artefact Global, Metapeople GmbH offers customised solutions for national and international online marketing projects in SEM, SEO, affiliate marketing, social media, and online media. During my time here i completed a certified vocational training as specialized computer scientist for application development while also working on the agency’s internal tracking technologies and working with customers in SEO.

Speaking Engagements

  • 2018 Masterplan.com
    Expert Speaker for Tracking and Analytics
  • 2017 Analytics Summit, Hamburg
    Erfahrungen, Erkenntnisse und Ergebnisse, Google Analytics im Einsatz bei Chefkoch: Guten Appetit!
  • 2017 eMetrics Summit, Berlin
    Die Siebensachen einer eigenen Trackinglösung
  • 2016 Digital Analytics Hub, London
    Discussion Leader Data Visualisation – It Is More Powerful Than You Think!
  • 2015 Hochschule Fresenius, Cologne
    Guest lecturer online marketing and ecommerce
  • 2015 eMetrics Summit, Berlin
    Ein neues Rezept für Webanalytics, Erfahrungen beim Aufbau einer eigenentwickelten Webanalytics-Plattform
  • 2015 Digital Analytics Hub, London
    Discussion Leader Behaviour Modelling – In Search of Concrete Conversion Signals
    and DIY Analytics – Developing Your Bespoke Technology Stack
  • 2012 OMCap, Berlin
    Webanalytics and Customer Journey in der Praxis

Formal Education

  • 04.2014 – 09.2015 Fernuniversität Hagen, Germany
    Major in Business Informatics
  • 2011 Chamber of Industry and Commerce Certification
    Specialised computer scientist for Application Development
  • 2006 – 2008 RWTH Aachen, Germany
    Major Computer Science, minor Medicine

Skills

Fluent in English and German. From Age 11 on, I spent 6 Years in the USA.