Analyze
to understand the status quo, context, causal connections
Wait, What?
Analytical Thinking
Divide and Conquer
Drill Down
See something? Go back to define and capture, maybe they can explain
31: Documentation of „Things in place“
39: Good & Best Practice Guides
32 … 38 to organize your work eg by Topic (32: Segment Definitions, 33: Weather impact & Seasonality34: X-Files unsolved mysteries)
two tiered segementation
https://www.ayima.com/blog/the-quadfurcation-of-web-analytics.html
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