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data literacy through training

  • setup training for how to use tracking,
  • how to setup reports
  • how to segment data
  • information from your SDR such as
    • what segments exist
    • what dimensions exist ant what they mean
    • what metrics exist what they actually mean (devil is in the details: is a "play a play thorugh or a server request for a file or a play of at least 5 seconds - what if the video is only 3 seconds long)
    • how to combine dimensions and metrics

only if all of that is understood is digital analytics enabeling self-service