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from data to knowledge, refining information to knowledge through manual enhancement

This is the where the next big step in monetization lies. But it makes no sense to skip to here while ignoring define, capture, report or analyze.

See the work by William Schmarzo
Create models to make predictions, create personalizations and optimize customer approaches.

“what-if scenarios”, “attribution moddels”

ML, AI, Model the data

61 Tooling & Process Documentation
69 Knowledge Snacks
62 … 68 to organize your work
eg by type of work:
62 forecast model
63 behavioural clusters
64 recommender systems
45 Anomaly Tastforce