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to understand the status quo, context, causal connections

Wait, What?
Analytical Thinking
Divide and Conquer
Drill Down
See something? Go back to define and capture, maybe they can explain

31: Documentation of „Things in place“
39: Good & Best Practice Guides
32 … 38 to organize your work eg by Topic (32: Segment Definitions, 33: Weather impact & Seasonality34: X-Files unsolved mysteries)

story telling

two tiered segementation