Usecase
you’ve got
Marketing (Get people to come to you
Product (keep people) - cohort: how differently are the newly users aquired using the product? who’s staying? is there a coampagin that converted but churned?
Get in Peoples Heads:
- UX Studies (Qualitative reports / Use labs)
- AB Testing (mathmetically verify your hunches)
- Segement users (
Betrachtungsebenen, differenzierungen