Training

data literacy through training

• setup training for how to use tracking,
• how to setup reports
• how to segment data
• information from your SDR such as
  • what segments exist
  • what dimensions exist ant what they mean
  • what metrics exist what they actually mean (devil is in the details: is a "play a play thorugh or a server request for a file or a play of at least 5 seconds - what if the video is only 3 seconds long)
  • how to combine dimensions and metrics

only if all of that is understood is digital analytics enabeling self-service

• Internal Certification

  when enabling people to use systems, dont just leave them for themselves, train and certify internally

• Ticket Systems

  using ticketsystems with a digital analytics team