Processes

Transparency in how data is captured and analysed.

a row is not a dead thing you can claim - see also colors of the wind. make the process of a DB row more explicit than that actual role

make everything a process. define that process, document that process, update and change acordingly.
"entries in a table are not just dead things at that line. they have a life before that entry line and change afterwords.
Expand database rows to make that very explicit, not hidden in code. or documentation

compare ticket systems for analytics